Monday, 30 November 2015

MKT530(Consumer Behviour ) IDEA Solution

MKT530 Consumer Behviour Idea Solution by Ingenuous Soul (please ensure to change)

Answer:


To sustain in the market:
Mostly companies strive to create customer value because they want to sustain in the market through higher customer valued .Higher valued customers are backbone for any company to be more competitive in the market.
Retain good customers:
Companies strive to create customer value because they want to retain good customer who bring about increased revenue, lower customer acquisition costs and increased referrals.
Determining which customers to serve:
Customer value offer the opportunity to companies to determine which customers can be retained or given a higher level of services.
Help to recognize customer choice & customer segments:
Companies striving with customer value realizes the importance of the customer choice quality services understanding and the identification of the customer segments ,their needs and expectations.
To formulate future strategies:
Companies benchmark itself against what the best to strive in market to provide more superior customer value to its targeted customers. So Companies with vision to strive for higher customer values identify such gaps and develop actions & future strategies to fill such gaps.

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